The Decision Playbook

50 psychological concepts that explain how your brain decides — and how to override it.

PDF guide. One-time purchase. Immediately downloadable.

Refund policy: if it's not useful, email us and get your money back. No questions.

You've done it again.

You stayed in the job longer than you should have. You took the deal that felt right and ignored the numbers. You made the decision you knew was wrong while watching yourself make it.

Not because you're irrational. Because your brain is running software that was optimised for a different world.

What's inside

50 concepts, each broken down in the same format — the one that actually sticks:

→ The scenario
A situation you recognise immediately
→ The mechanism
What your brain is actually doing
→ What to do
A concrete, actionable reframe

50 concepts across 5 areas:

Self-sabotage
Why you work against yourself — the patterns that keep capable people stuck.
Decisions
The cognitive shortcuts that distort every choice you make, from purchases to careers.
Habits & change
Why behaviour is harder to change than you think, and what actually moves the needle.
Social dynamics
Why other people affect you more than you know — and how to factor that in.
Emotions
The logic behind irrational feelings. Understanding them is the first step to using them.
Bonus included
The Decision Checklist
A one-page reference for any high-stakes choice. Covers the 8 most common cognitive traps that distort decisions, with a single question to counteract each one.

A sample of the 50 concepts

Sunk Cost Fallacy
Status Quo Bias
Analysis Paralysis
Confirmation Bias
Negativity Bias
Social Proof
Present Bias
Dunning-Kruger Effect
Fundamental Attribution Error
Availability Heuristic
Loss Aversion
Anchoring Bias
Framing Effect
Planning Fallacy
Zeigarnik Effect
+ 35 more

Drawn from cognitive psychology, behavioural economics, and decision science. No fluff, no filler — each concept earns its place.

Who it's for

Anyone who finds themselves making decisions they later can't explain, staying in situations past their expiry date, or feeling stuck in patterns they can see but can't seem to change.

No psychology background needed. No academic jargon. Just clear, direct explanations you can use the same day.

Get the Playbook

PDF. 50 concepts. One-time payment. Yours forever.

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